Australia’s first sensuality boutique, Honey Birdette has opened an e-commerce website which is dedicated to its U.S clientele. The lingerie brand is also planning to add the UK retail stores number from three to 40 by the end of next year.
The lingerie company has extended its horizons to the US after their sales got online sales increase of 374% over the last 12 months. Eloise Monaghan, who is Honey Birdette’s founder, revealed that the move is aimed at enhancing the US client’s experience. In essence, this means that the company will ensure that the new market gets faster deliveries, more product range, easier returns and free deliveries for anyone who makes an order of over 50 dollars. In addition to this, the lingerie company hopes to open retail shops in America.
The first retail store that Honey Birdette launched outside Australia was In Covent Garden, London, last year. Two other stores followed after that in Westfield White City and Victoria Gate in Leeds. Nonetheless, the brand harbors ambitions of rapidly expanding in England by opening ten other retail stores. This includes stores in Liverpool, Westfield, Newcastle, Stratford, and Leeds. The brand plans on opening a total of 40 retail stores by the time 2018 ends in the UK.
Honey Birdette has a total of 55 stores in Australia. The company also plans on expanding to other premium venues in Europe. Premium label prices start from approximately 60 pounds for bras and 35 pounds for briefs.
About Honey Birdette:
Honey Birdette is a sensuality boutique company. The brand was launched in 2006 by entrepreneur Eloise Monaghan in Brisbane, Australia. The lingerie company is backed by BBRC which is a private investment company.
Honey Birdette’s mission is “we love making your bedroom happy…” The company provides luxurious lingerie and toys to match every occasion in your room. The brand ensures that the customer has a pleasurable experience shopping online or in their retail stores. They also have a VIP list just in case you want to keep your bedroom matters private. The lingerie and bedroom toys are also shipped and delivered confidentially to the location of your choice.