EOS has always been ahead of their time, standing out from all the other lip balm brands on the shelf. They have recently released a new product on the market that has people going bonkers for it. Crystal clear and oh-so delicious! It is completely see through like a beautiful diamond. They ditched the traditional EOS shape for something a little more modern, a triangle. If you were an admirer of EOS before but could not use it because it contained animal by-products (wax), then you are in for a treat, refer also to imabeautygeek.com. This new and simply gorgeous product is vegan, thus having no animal products in it. Instead they pump it full of five essential oils to smooth away even the most chapped lips. They are castor oil, sunflower oil, coconut oil, avocado oil, and shea butter. If that is not enticing enough, they made these little gems in two new flavors, Hibiscus Peach and Vanilla Orchid. They are true to the brand and are all organic.
Marketed towards the millennial generation, Evolution of Smooth has been a huge hit in the nine years they have been around. They have thriving social media channels with millions of followers including celebrities like Christina Aguilera, Miley Cyrus, and Kim Kardashian. EOS has also partnered up with big brands like Disney, Keds, and even Rachael Roy, the fashion designer.
It all started when three entrepreneurs sat down together to create a product that would shake up the beauty isle. They designed Evolution of Smooth with women in mind, instead of making it look like all the other brands. They tend to look clinical and did not create the desire to use them. EOS went with completely different shape, color, plenty of mouth-watering flavors, and made them all organic. It was an instant hit, shop here at amazon.com!