Jose Henrique Borghi is one of the most talented people in the advertising industry. Jose Borghi; the co-CEO of Mullen Lowe advertising agency, uses great unconventional ideas in creating his ads and makes sure his clients are impressed and satisfied. He has an advertisement degree from Pontifical Catholic University, thus has what it takes to make great adverts for effective marketing.
Jose Borghi has helped Mullen Lowe Brasil advertising agency a great deal in developing great advertising campaigns that have led to its success. Mullen Lowe is one of the most major advertising agency in Brazil, and for them to grow in this competitive industry, they had to collaborate with Jose Borghi as his experience speaks loud of himself. At Mullen Lowe, Jose is helpful in social media, design planning, mobile marketing, and public relations. This ensures clients are fully satisfied, and the agency gets more customers each day.
Jose Henrique has created many ads which are very popular in the advertising industry. A good example is a wildlife conservation ad; Mammals of Parmalat, which is a very inspiring ad ever developed in Brazil. He has also created a YouTube skip ad which has a message against women assault. Many of his ads have made him famous and receive many awards nationally and internationally.
Jose Henrique has worked with many businesses and companies. He has created ad campaigns for Unilever, LG, Toyota, Mitsubishi, and fiat. As a marketing strategy, advertisement informs people about a product and encourages people to buy the product. Therefore, great ads created by Jose helps his clients in making more sales and inform people on different brands. His advertising campaigns are designed properly and have a positive impact on businesses.
Jose Borghi uses a unique approach to creating advertising campaigns. It is evident that his contribution in Brazilian advertisement industry is immense. Jose has made Mullen Lowe advertising agency great, and the company has dominated the Brazilian advertising industry.
Jose Borghi is one of the most influential advertisers in the Brazilian advertising industry. He is the founder of Mullen Lowe ad agency, formerly known as Borghi Lowe. He has created great campaigns of a high magnitude like the Mammals of Parmalat where young children were dressed like stuffed animals and sang jingles that are unforgettable. There is the Sazon advertising that included the Zeze di Camargo and Luciano hit “It is the Love” that is still remembered to date.
Commencement of the Advertising Story
Jose’s advertising success story started off on a doubt about the career he wanted to pursue. During his high school years, he was invited by the sister to Castro Neves Theater to watch a certain performance. This helped him make a choice of the career path he wanted to follow. The performance displayed the commercial Vts in an award ceremony in Cannes. It was from this point on that Jose Borghi knew the career he wanted to pursue in his life. However, he could not have predicted that in future he could be winning the Cannes lions.
Borghi’s ability to be persistent even in the most adverse situations has been recognized by Marathoner, an advertiser. Jose Borghi stated that he had realized early enough that there was nobody who could offer him anything on a silver platter, destiny or luck. He learnt and appreciated the need to work harder at whatever he set to do.
Ever since his early years into his career, he has been in charge of important cases apart from the two mentioned above. He was involved in Fiat’s Review Concepts, Down Syndrome Association’s carlinhos, Honda campaigns and other big companies. These include Globo, Delta Airlines, Procter, Folha Group, Antarctica, American Express among others. Among the most prominent awards include the 7 London Festival Awards, 14 Cannes Lions, 10 Clios Awards and 15 April Advertising Awards.
About Jose Borghi
Jose Borghi is an advertising graduate from PUC Campinas. He started off his career in 1989 with a job at Standart Ogilvy agency. He passed other reputed ad agencies like FCB, Talent, DM9/DDB and Leo Burnett to open BorgiErh with his partner Erh Ray. Jose said that they started from scratch without investors, godfather or bank. He stated that this is the reason why the ad agency works hard. The agency became a success and was acquired by Lowe to become Borghi Lowe in the month of December 2006. It recently merged with the Lowe & Partner and Mulen group to be known as Mullen Lowe Brasil with Jose Borghi and Andre Gomes as the co-CEOs.